"Animated films are often thought to be aimed at a younger audience and in particular children are seen as the main consumers of the genre. Whilst a massive part of the market and genre does create and produce films that are family friendly, there are also many animated films which cater to a much older audience. Not only that, but the preconception of an animated film being bright, colourful and light-hearted are turned completely on their head in these films which are often much darker – not only in tone but also visually.
The animation genre is comprised of many incredible films. Some of these films will be very well known by audiences, however there are a number of other animations which whilst less familiar, are still just as worthy of attention from audiences."