1970s proved to be a benchmark decade in the development of cinema, both as an art form and as a business. With young filmmakers taking greater risks and restrictions regarding language and sexuality lifting, Hollywood produced some of its most critically acclaimed and financially successful films since its "golden era". In the years previous to 1970, Hollywood had begun to cater to the younger generation with films such as The Graduate. An adaptation of a Mario Puzo novel, The Godfather, was a box-office and critical success in 1972. The three-hour epic followed a Mafia boss, played by Marlon Brando, through his life of crime. Beyond the violence and drama were themes of love, pride, and greed. Another film, Rocky, about a clubhouse boxer (played by Sylvester Stallone) who is granted a world championship title fight won the Best Picture Academy Award that year. The first film given the blockbuster distinction was 1975's Jaws.