Let's face it; not all good movies are made for everyone. Sometimes a good movie requires a good mind to appreciate it. Sometimes people are too lazy to appreciate a masterpiece. Sometimes smart movies are made for smart people only.
Take art, for instance. One person can look at a doodle by Picasso and all they see are the scribbles. But someone else might come along and see it for what it really is; a masterpiece.
To be brutally honest, some smart movies are made for smart people. And that's okay. The rest of the world still has CGI blockbusters, like Transformers, Fast and The Furious and the Twilight series.
