For some, they're the best part of the big game.
"The Super Bowl is one of the few cultural events to enrapture the entire nation. Even if sports aren't your thing, the halftime show probably is. And then there's the commercials, which have consistently been a highlight of the festivities.
Brands go all out, dropping millions on flashy spots brimming with celebrities and nostalgia that aim to split sides or spill tears. Naturally, we had to compile a list of our favorites.
So, how did we choose which ads made the final cut? They had to:
1. Make us want stuff (duh)
2. Make us feel stuff (haha or aww)
3. Have star quality (we can't look away)
4. Explain the product (in a nutshell)
Now, ahead of the 2026 Super Bowl, here are the best commercials that stole focus from the big game."
-Debby Wolfinsohn, Kevin Jacobsen, and Allison DeGrushe
