"There are many good ways to market a film around one of its stars, but one of the most noteworthy (and sometimes, not always, effective) is to frame the movie as a comeback for that actor. Everyone loves to see an artist who probably was absent for a while or had a long string of flops return to their former level of success, but sometimes, these comebacks don't go down well at all. Sometimes, even if the actor does a good job in it, the movie is so bad that it becomes just another failure. In order to qualify, a movie doesn't necessarily need to have worked as its actor's comeback (in fact, none of these did); simply to have been marketed and framed as a comeback narrative for its star. From Eddie Murphy to Bela Lugosi, many actors have tried and failed to take back the spotlight with films that were meant to showcase their talents, but instead fell flat on their faces." - collider.com
