The Toronto International Film Festival Grolsch People's Choice Award is an annual film award, presented by the Toronto International Film Festival to the film rated as the year's most popular film with festival audiences.[1] The award's current corporate sponsor is Grolsch;[2] past sponsors of the award have included Cadillac.[3]
The winners of this award have often later earned Academy Award nominations, to the point that the award is now considered to be effectively the "starting gun" of the Academy Award nominations race.
