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25 Essential Books on Storytelling, Copywriting, and Marketing

If you want to up your game and grow your business, elevate your platform, or become a better storyteller — read these books. List compiled by Sarah Peck, who is an author, startup advisor, and yoga teacher based in New York City.
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Influence: The Psychology of Persuasion (Robert B. Cialdini)
Influence: The Psychology of Persuasion
1
Robert B. Cialdini
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster, and Win More Business (Maxwell and Dickman)
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster, and Win More Business
2
Maxwell and Dickman
HBR on Communication (Harvard Business Review)
HBR on Communication
3
Harvard Business Review
Trust Agents (Chris Brogan and Julien Smith)
Trust Agents
4
Chris Brogan and Julien Smith
How to Win Friends and Influence People (Dale Carnegie)
How to Win Friends and Influence People
5
Dale Carnegie
The Artist's Way
The Artist's Way
6
The War of Art (Steven Pressfield)
The War of Art
7
Steven Pressfield
Zen in the Art of Writing (Ray Bradbury)
Zen in the Art of Writing
8
Ray Bradbury
Bird by Bird (Anne Lamott)
Bird by Bird
9
Anne Lamott
Still Writing (Dani Shapiro)
Still Writing
10
Dani Shapiro
On Writing (Stephen King)
On Writing
11
Stephen King
Show Your Work (Austin Kleon)
Show Your Work
12
Austin Kleon
Resonate (Nancy Duarte)
Resonate
13
Nancy Duarte
Winning the Story Wars (Jonah Sachs)
Winning the Story Wars
14
Jonah Sachs
The Hero's Journey (Christopher Vogler)
The Hero's Journey
15
Christopher Vogler
Wired for Story (Lisa Cron)
Wired for Story
16
Lisa Cron
Improving Your Storytelling (Doug Lipman)
Improving Your Storytelling
17
Doug Lipman
The Storytelling Animal
The Storytelling Animal
18
A Million Miles in a Thousand Years
A Million Miles in a Thousand Years
19
Tested Advertising Methods (John Caples)
Tested Advertising Methods
20
John Caples
Breakthrough Advertising (Eugene M. Schwartz)
Breakthrough Advertising
21
Eugene M. Schwartz
Trust Me, I'm Lying (Ryan Holiday)
Trust Me, I'm Lying
22
Ryan Holiday
New Rules for a New Economy (Kevin Kelly)
New Rules for a New Economy
23
Kevin Kelly
Positioning: The Battle for Your Mind (Al Ries)
Positioning: The Battle for Your Mind
24
Al Ries
Ogilvy on Advertising (David Ogilvy)
Ogilvy on Advertising
25
David Ogilvy
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