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The 100 Best TV Commercials: . . . and Why They Worked - Page 2

Every show or special that's ever aired throughout the history of television has come with their own fair share of advertisements. But which ones were the best? Author Bernice Kanner reveals the ones selected and their reasons why in her 1999 commercial compendium. On List Challenges, however, I only have the images.

"Who cares about commercials?

All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant.

From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it."
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from archive.org · made by ThatListGuy
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Lego: "Kipper"
Lego: "Kipper"
41
Mcdonald's: "Swing"
Mcdonald's: "Swing"
42
Singapore Traffic Police: "Glasses"
Singapore Traffic Police: "Glasses"
43
Volkswagen: "Lamp Post"
Volkswagen: "Lamp Post"
44
BASF: "Dear John"
BASF: "Dear John"
45
Camay: "Small Store"
Camay: "Small Store"
46
Dunlopillo: "Dormez Comme Vous Aimez"
Dunlopillo: "Dormez Comme Vous Aimez"
47
Coty L'aimant: "French Lesson"
Coty L'aimant: "French Lesson"
48
Levi's: "Creek"
Levi's: "Creek"
49
Volkswagen: "Changes"
Volkswagen: "Changes"
50
Barneys: "Men of Destiny"
Barneys: "Men of Destiny"
51
Danone: "Learn From Your Children"
Danone: "Learn From Your Children"
52
Hallmark: "Dance Card"
Hallmark: "Dance Card"
53
Heinz: "Margaret"
Heinz: "Margaret"
54
Laura Scudder: "Pledge"
Laura Scudder: "Pledge"
55
Shiseido: "Turkish March"
Shiseido: "Turkish March"
56
Waterman: "Le Graduate"
Waterman: "Le Graduate"
57
Ambipur: "Cat and Fish"
Ambipur: "Cat and Fish"
58
John Smith's: "Dog Tricks"
John Smith's: "Dog Tricks"
59
Nestlé: "Elephant"
Nestlé: "Elephant"
60
Solid Fuel Advisory Board: "Furry Friends"
Solid Fuel Advisory Board: "Furry Friends"
61
TV España: "Leaving Home"
TV España: "Leaving Home"
62
Alka-Seltzer: "Prison"
Alka-Seltzer: "Prison"
63
Bartles & Jaymes: "Yuppies"
Bartles & Jaymes: "Yuppies"
64
Coca-Cola: "Mean Joe Greene"
Coca-Cola: "Mean Joe Greene"
65
Diet Pepsi: "Uh Huh"
Diet Pepsi: "Uh Huh"
66
Mcdonald's: "The Showdown"
Mcdonald's: "The Showdown"
67
Nike: "Bo Knows"
Nike: "Bo Knows"
68
Pliz: "Madame Chiffon"
Pliz: "Madame Chiffon"
69
Alaska Airlines: "Meals"
Alaska Airlines: "Meals"
70
Maxwell Tapes: "Israelites"
Maxwell Tapes: "Israelites"
71
Norwegian Book Club: "Train 1"
Norwegian Book Club: "Train 1"
72
Pepsi: "Archeology"
Pepsi: "Archeology"
73
Southern Airlines: "Orgy"
Southern Airlines: "Orgy"
74
Wendy's: "Russian Fashion Show"
Wendy's: "Russian Fashion Show"
75
Black Currant Tango: "St. George"
Black Currant Tango: "St. George"
76
Carling Black Label: "Dam Busters"
Carling Black Label: "Dam Busters"
77
Diesel Jeans: "5 A.M. Mono Village"
Diesel Jeans: "5 A.M. Mono Village"
78
Energizer: "Bunny"
Energizer: "Bunny"
79
Swedish Televerket: "Noxin"
Swedish Televerket: "Noxin"
80
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