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The 100 Best TV Commercials: . . . and Why They Worked - Page 3

Every show or special that's ever aired throughout the history of television has come with their own fair share of advertisements. But which ones were the best? Author Bernice Kanner reveals the ones selected and their reasons why in her 1999 commercial compendium. On List Challenges, however, I only have the images.

"Who cares about commercials?

All of us, that's who. The television commercial has become a part of the American narrative, as important a signifier of our times as a great work of literature or a blockbuster motion picture. Indeed, we often care more about the commercials than we do about the programming itself (ask any Super Bowl aficionado). The ad is art . . . and some of the art is brilliant.

From the Marlboro Man to the Energizer Bunny, The 100 Best TV Commercials provides a hundred important lessons in how we communicate and persuade today. It is vital reading for those who create our commercial culture . . . and those who live in it."
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from archive.org · made by ThatListGuy
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Xerox: "Monks"
Xerox: "Monks"
81
Alka-Seltzer: "Spicy Meatball"
Alka-Seltzer: "Spicy Meatball"
82
American Motors: "Driving School"
American Motors: "Driving School"
83
Benson & Hedges: "Oh, the Disadvantages"
Benson & Hedges: "Oh, the Disadvantages"
84
Braathens Safe: "Naked Lunch"
Braathens Safe: "Naked Lunch"
85
Centraal Beheer: "Hedgehog"
Centraal Beheer: "Hedgehog"
86
Hamlet: "Photobooth"
Hamlet: "Photobooth"
87
Little Caesars: "Training Camp"
Little Caesars: "Training Camp"
88
New York Lotto: "Board Room"
New York Lotto: "Board Room"
89
Philips: "Soup Couple"
Philips: "Soup Couple"
90
Vittel: "Dame Pipi"
Vittel: "Dame Pipi"
91
Volkswagen: "Funeral"
Volkswagen: "Funeral"
92
Campbell's Soup: "Flower Pot"
Campbell's Soup: "Flower Pot"
93
The Church of Jesus Christ of Latter-Day Saints: "Water Fight"
The Church of Jesus Christ of Latter-Day Saints: "Water Fight"
94
Ministerio De Sanidad: "Gymnasium"
Ministerio De Sanidad: "Gymnasium"
95
Partnership for a Drug-Free America: "Long Way Home"
Partnership for a Drug-Free America: "Long Way Home"
96
Sony: "Lifespan"
Sony: "Lifespan"
97
Valisere: "First Bra"
Valisere: "First Bra"
98
Volvo: "Take My Car, Please"
Volvo: "Take My Car, Please"
99
Yellow Pages: "J. R. Hartley"
Yellow Pages: "J. R. Hartley"
100
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