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The 100 Most Influential & Iconic Ad Campaigns of the Past 100 Years

The following is a global list of the 100 most influential and iconic ads of the past century (roughly). There are eight subsections on this list representing different aspects/ eras of advertising with each section listed chronologically. Numbers 1-10 on the list fall under "print/early brand-building"; numbers 11-30 fall under "TV's golden age"; numbers 31- 50 fall under "craft, story, & spectacle"; numbers 51-60 fall under " purpose & culture-shifting"; numbers 61-70 fall under "digital breakthroughs & social-first"; numbers 71-80 fall under "humor & shareability"; numbers 81-90 fall under "new century brand platforms"; and, numbers 91-100 fall under "Asian Pacific & European/Middle Eastern/African Standouts".
How many of these fascinating campaigns have you seen for yourself?
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"A Diamond Is Forever" - De Beers (1948)
"A Diamond Is Forever" - De Beers (1948)
1
"Man in the Hathaway Shirt" - Hathaway Shirts (1951)
"Man in the Hathaway Shirt" - Hathaway Shirts (1951)
2
"Marlboro Man" - Marlboro (1955)
"Marlboro Man" - Marlboro (1955)
3
"At 60 Miles an Hour" - Rolls Royce (1958)
"At 60 Miles an Hour" - Rolls Royce (1958)
4
"Think Small" - Volkswagen (1959)
"Think Small" - Volkswagen (1959)
5
"Lemon" - Volkswagen (1960)
"Lemon" - Volkswagen (1960)
6
"We Try Harder" - Avis (1962)
"We Try Harder" - Avis (1962)
7
"When the World Zigs, Zag" - Levi's (1982)
"When the World Zigs, Zag" - Levi's (1982)
8
"Absolut [City/Shape]" - Absolut Vodka (1980-1990s)
"Absolut [City/Shape]" - Absolut Vodka (1980-1990s)
9
"White on Red" Posters - The Economist (1988-Present)
"White on Red" Posters - The Economist (1988-Present)
10
"Chimpanzees" - PG Tips Tea (1956-1990s)
"Chimpanzees" - PG Tips Tea (1956-1990s)
11
"The Milk Tray Man" - Cadbury Milk Tray (1968)
"The Milk Tray Man" - Cadbury Milk Tray (1968)
12
"I'd Like to Teach the World to Sing" - Coca Cola (1971)
"I'd Like to Teach the World to Sing" - Coca Cola (1971)
13
"Boy on the Bike" - Hovis Bakery (1973)
"Boy on the Bike" - Hovis Bakery (1973)
14
"Martians" - Smash (1974)
"Martians" - Smash (1974)
15
"Handbuilt by Robots - Fiat Strada (1983)
"Handbuilt by Robots - Fiat Strada (1983)
16
"1984" - Apple (1984, Super Bowl)
"1984" - Apple (1984, Super Bowl)
17
"Laundrette" - Levi's (1985)
"Laundrette" - Levi's (1985)
18
"Points of View (Skinhead)" - The Guardian (1986)
"Points of View (Skinhead)" - The Guardian (1986)
19
"Just Do It" - Nike (1988 - Present)
"Just Do It" - Nike (1988 - Present)
20
"Face" - British Airways (1989)
"Face" - British Airways (1989)
21
"You Know When You've Been Tango'd" - Tango (1991)
"You Know When You've Been Tango'd" - Tango (1991)
22
"Got Milk?/Aaron Burr" - California Milk Board (1993)
"Got Milk?/Aaron Burr" - California Milk Board (1993)
23
"The Future's Bright" - Orange Mobile Service (1994)
"The Future's Bright" - Orange Mobile Service (1994)
24
"Frogs" - Budweiser (1995)
"Frogs" - Budweiser (1995)
25
"Whassup?!" - Budweiser (1999)
"Whassup?!" - Budweiser (1999)
26
"Surfer" - Guinness (1999)
"Surfer" - Guinness (1999)
27
"Double Life" - Sony PlayStation (1999)
"Double Life" - Sony PlayStation (1999)
28
"Bear Fight" - John West Salmon (2000)
"Bear Fight" - John West Salmon (2000)
29
"Meerkats" - Compare the Market (2009)
"Meerkats" - Compare the Market (2009)
30
"The Walkman Changes Music"- Sony Walkman (90s Retrospectives
"The Walkman Changes Music"- Sony Walkman (90s Retrospectives
31
"The Birth of Mobile Entertainment" - Sony Ericsson (2001)
"The Birth of Mobile Entertainment" - Sony Ericsson (2001)
32
"The Hire" - BMW (2001-2002)
"The Hire" - BMW (2001-2002)
33
"Odyssey" - Levi's (2002)
"Odyssey" - Levi's (2002)
34
"Lamp" - IKEA (2002)
"Lamp" - IKEA (2002)
35
"Cog" - Honda (2003)
"Cog" - Honda (2003)
36
"Getting Dressed" - Lynx 24/7 Deodorant (2004)
"Getting Dressed" - Lynx 24/7 Deodorant (2004)
37
"The Dance" - Orange/France Telecom (2004)
"The Dance" - Orange/France Telecom (2004)
38
"Noitlove/ Evolution" - Guinness (2005)
"Noitlove/ Evolution" - Guinness (2005)
39
"Balls" - Sony Bravia (2005)
"Balls" - Sony Bravia (2005)
40
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