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The 100 Most Influential & Iconic Ad Campaigns of the Past 100 Years - Page 2

The following is a global list of the 100 most influential and iconic ads of the past century (roughly). There are eight subsections on this list representing different aspects/ eras of advertising with each section listed chronologically. Numbers 1-10 on the list fall under "print/early brand-building"; numbers 11-30 fall under "TV's golden age"; numbers 31- 50 fall under "craft, story, & spectacle"; numbers 51-60 fall under " purpose & culture-shifting"; numbers 61-70 fall under "digital breakthroughs & social-first"; numbers 71-80 fall under "humor & shareability"; numbers 81-90 fall under "new century brand platforms"; and, numbers 91-100 fall under "Asian Pacific & European/Middle Eastern/African Standouts".
How many of these fascinating campaigns have you seen for yourself?
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"Happiness Factory" - Coca-Cola (2006)
"Happiness Factory" - Coca-Cola (2006)
41
"Paint" - Sony Bravia (2006)
"Paint" - Sony Bravia (2006)
42
"Gorilla" - Cadbury Dairy Milk (2007)
"Gorilla" - Cadbury Dairy Milk (2007)
43
"Cake" - Skoda (2007)
"Cake" - Skoda (2007)
44
"Play Doh/Rabbits" - Sony Bravia (2007)
"Play Doh/Rabbits" - Sony Bravia (2007)
45
"Man Who Walked Around the World" - Johnnie Walker (2008)
"Man Who Walked Around the World" - Johnnie Walker (2008)
46
"Dance (Liverpool Street Flashmob)" - T Mobile (2009)
"Dance (Liverpool Street Flashmob)" - T Mobile (2009)
47
"The Man Your Man Could Smell Like" - Old Spice (2010)
"The Man Your Man Could Smell Like" - Old Spice (2010)
48
"The Entrance" - Heineken (2011)
"The Entrance" - Heineken (2011)
49
"The Long Wait" - John Lewis (2011)
"The Long Wait" - John Lewis (2011)
50
"Campaign for Real Beauty" - Dove (2004-Present)
"Campaign for Real Beauty" - Dove (2004-Present)
51
"Don't Buy This Jacket" - Patagonia (2011)
"Don't Buy This Jacket" - Patagonia (2011)
52
"Thank You Mom" - P&G (2012)
"Thank You Mom" - P&G (2012)
53
"Dumb Ways to Die" - Melbourne Metro Trains (2012)
"Dumb Ways to Die" - Melbourne Metro Trains (2012)
54
"#Likeagirl" - Always (2014)
"#Likeagirl" - Always (2014)
55
"#Lastselfie" - World Wildlife Fund (2014)
"#Lastselfie" - World Wildlife Fund (2014)
56
"Share the Load" - Ariel India (2015)
"Share the Load" - Ariel India (2015)
57
"Worlds Apart" - Heineken (2017)
"Worlds Apart" - Heineken (2017)
58
"Dream Crazy (Kaepernick)" - Nike (2018)
"Dream Crazy (Kaepernick)" - Nike (2018)
59
"Nothing Beats a Londoner" - Nike (2018)
"Nothing Beats a Londoner" - Nike (2018)
60
"Subservient Chicken" - Burger King (2004)
"Subservient Chicken" - Burger King (2004)
61
"Get a Mac (Mac vs. PC)" - Apple (2006)
"Get a Mac (Mac vs. PC)" - Apple (2006)
62
"Parisian Love" - Google (2010, Super Bowl)
"Parisian Love" - Google (2010, Super Bowl)
63
"Year in Search" - Google (2010-Present)
"Year in Search" - Google (2010-Present)
64
"Stratos Jump" - Red Bull (2012)
"Stratos Jump" - Red Bull (2012)
65
"Real Beauty Sketches" - Dove (2013)
"Real Beauty Sketches" - Dove (2013)
66
"Ice Bucket Challenge" - ALS Association (2014)
"Ice Bucket Challenge" - ALS Association (2014)
67
"Shot on iPhone" - Apple (2015-Present)
"Shot on iPhone" - Apple (2015-Present)
68
"Whopper Detour" - Burger King (2018)
"Whopper Detour" - Burger King (2018)
69
"Moldy Whopper" - Burger King (2020)
"Moldy Whopper" - Burger King (2020)
70
"Generations" - Patek Philippe (1996-Present)
"Generations" - Patek Philippe (1996-Present)
71
"Eyebrows" - Cadbury Dairy Milk (2009)
"Eyebrows" - Cadbury Dairy Milk (2009)
72
"Roller Babies" - Evian (2009)
"Roller Babies" - Evian (2009)
73
"You're Not You When You're Hungry" - Snickers (2010-Present)
"You're Not You When You're Hungry" - Snickers (2010-Present)
74
"Welcome Back" - T Mobile (2010)
"Welcome Back" - T Mobile (2010)
75
"Three Little Pigs" - The Guardian (2012)
"Three Little Pigs" - The Guardian (2012)
76
"The Epic Split Ft Van Damme" - Volvo Trucks (2013)
"The Epic Split Ft Van Damme" - Volvo Trucks (2013)
77
"Monty the Penguin" - John Lewis (2014)
"Monty the Penguin" - John Lewis (2014)
78
"Christmas Truce of 1914" - Sainsbury's (2014)
"Christmas Truce of 1914" - Sainsbury's (2014)
79
"I Will What I Want" - Under Armour (2014)
"I Will What I Want" - Under Armour (2014)
80
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